China's construction machinery industry is showing strong vitality and innovation on the international stage with a high-spirited attitude, and many enterprises are actively exploring new models of going overseas and steadily moving towards the international high-end market.
In recent years, with the continuous advancement of global infrastructure construction and the in-depth implementation of the "Belt and Road" initiative, China's construction machinery enterprises have ushered in unprecedented opportunities to go to sea. From the initial product export to the construction of overseas factories to achieve localized production, and now to improve product technology and enter the overseas high-end market, China's construction machinery enterprises have embarked on a unique road to the sea.
Taking XCMG Machinery as an example, it has gone through the initial stage of trade and export, and has begun to move from "going out" to "going in", and entering a new stage of deep cultivation of overseas markets. Through the four-in-one international development model of product export, overseas factory construction, cross-border mergers and acquisitions and global collaborative research and development, XCMG Machinery has established a good brand image in the world. In a number of major international engineering projects, XCMG's construction machinery products have won high praise from international customers for their excellent performance and reliable quality.
LiuGong's internationalization has also gone through three stages: "overseas sales, overseas manufacturing, and overseas mergers and acquisitions". At present, LiuGong has more than 30 overseas subsidiaries and institutions, and 4 overseas manufacturing bases. Through the continuous expansion of overseas markets, LiuGong has not only realized the global layout of products, but also introduced advanced technology and management experience into China, which has promoted the overall development of the enterprise.
In the process of exploring a new model of going overseas, China's construction machinery enterprises pay attention to technological innovation and product upgrading. Increase R&D investment, and launch a series of high-end construction machinery products with independent intellectual property rights. These products have reached the international advanced level in terms of performance, intelligence and environmental protection indicators, providing strong support for enterprises to enter the international high-end market.
At the same time, the company also actively carries out international cooperation, and cooperates with world-renowned enterprises and scientific research institutions to carry out technology research and development and market development. Through cooperation, China's construction machinery enterprises have not only learned advanced technology and management experience, but also enhanced their brand influence and international competitiveness.
With the continuous exploration and practice of the new mode of going to sea, the share of Chinese construction machinery enterprises in the international high-end market has gradually expanded. In the future, China's construction machinery industry will continue to adhere to innovation-driven, continuously improve product quality and technical level, participate in global competition with a more active attitude, and contribute China's strength to the world's infrastructure construction.
It is foreseeable that on the journey of exploring a new model of going to sea, China's construction machinery enterprises will continue to write a brilliant chapter and move towards a broader international high-end market.